Sooyong Son
VerifiedGeorge Washington University · MBA '21
Washington, DC
Sooyong Son is a Partner at 78-SW and an Adjunct Instructor with the George Washington University Office of Innovation & Entrepreneurship, where he mentors more than 100 Korean startups each year on global expansion and customer discovery. He previously led AI-driven business process optimization initiatives at IBM HQ, managing a $200M pipeline and delivering large-scale digital transformation projects for global enterprises. With over 20 years of experience in go-to-market strategy, execution, and strategic partnerships, he has built extensive networks across the U.S., Europe, and the Middle East, supporting startups and corporations in expanding into international markets. He began his career in finance at Merrill Lynch and holds a BA in Economics from Michigan State University, BS in Sports Education from Korea University, and an MBA from GWU.